A UX CASE STUDY FOR IMPROVING EXPERIENCES OF GUESTS AND HOSTS FOR SPECIAL OCCASIONS.
Scenario 1
Have you ever been to a party and not known anyone but the host? It’s rough, especially if you’re shy. It’d be so much better if people could get to know each other ahead of time.
Scenario 2
And speaking of parties, my sister recently got married. We all know how stressful weddings can be. Keeping track of guest lists, sending invites and getting RSVPs, and figuring out where everybody is going to stay and what they’re going to eat is a real pain.
This gave me an idea to make life easier for guests and hosts, and give everybody a better experience.
I did both qualitative and quantitative research for my e-vent project to see the issues from both hosts and guests' perspectives. I needed to understand their pain points, which would later help me create a user empathy map.
First, I looked at what issues came up when guests and hosts were talking about special occasions. I read their comments on social media and interviewed them in person and over the phone. Then, I surveyed them so I could quantify the data and find out how common each issue was.
Insights
Age group between 20-28 had given most responses.
People host an event rarely and find it difficult to plan & manage big events. Managing the guest list and coordination seems like a difficult task for the hosts. They usually hire a planner depending on the size of the event.
Last minute change of plans from the guests results to wastage of food.
The platforms which are used the most are Whatsapp & calling people directly.
Most of the people said that they need a friend to give them company to attend events.
People feel alone or lonely to attend events by themselves.
Usually, the food preferences are not asked by the hosts or they communicate it through whatsapp.