I rebranded Crunchyroll's user interface, enhancing its visual appeal and user experience. The redesign focused on modern aesthetics and intuitive navigation, making it more engaging for users.
01
As a dedicated fan of anime, I have been a loyal viewer of Crunchyroll, one of the top streaming platforms for anime content. However, when comparing its user interface and overall experience to other streaming services such as Netflix, Amazon Prime, and Hulu, I find it lacking. Therefore, I have taken the initiative to rebrand Crunchyroll.
02
I created a mood board and UI kit, including color schemes, typography, and icons, to guide the rebranding of Crunchyroll's user interface. The redesign enhanced its visual appeal and user experience, focusing on modern aesthetics and intuitive navigation to make it more engaging for users.
03
Then, I developed wireframes to outline the new layout and structure. These wireframes helped visualize the redesigned interface, ensuring a cohesive and intuitive user experience before moving into the final design phase.
